Project Marketing
Appleby International Project Marketing specializes in prime residential real estate opportunities throughout the various states of Australia. When you choose AI we will propose and implement a comprehensive marketing program to meet your specific needs. Every step of the process is supported by stringent sales standards and is executed with the integrity for which the AI reputation stands.
Appleby International Project Marketing draws on the depth of our experience and wide range of resources available.
AI has a commitment to excellence in performance of all facets of the business and adopts a continued focus on the development and sales of quality projects, which provide sound returns to all our clients.
Our strategic approach to property development aims to optimize the prospect of capital growth and returns to all investors and clients. Through continuous innovative development solutions, our high level of service, professionalism and integrity of our team we provide a solid foundation for sustained growth.
AI specializes in all facets of Project Marketing and we offer direct personal service as part of our business culture. Our goal is to build long term valuable associations, which benefit all parties, while continuing to focus on our client’s property requirements.
We understand when you invest in the property market it is important to achieve the maximum return on your investment. Our staff are highly qualified and are committed to providing a service to “best practice” standards, and exceeding expectations wherever possible.
The Directors within the group have substantial experience in the real estate and development industry.
We can step in at the point of site acquisition, where we advise on the potential for residential development, including values in the current market and future competition and demand. Once the site is acquired, in conjunction with a project architect, we design a plan for best mix and sizes of units, amenities and finishes that will optimize the sellout price. We refine floor plans to reflect the preferences/priorities of the specific target market.
We conduct a comprehensive marketing campaign which can include Product launches (pre-launch; vip-launch) and soft and hard media advertising.