Inner-Melbourne apartments - a true lifestyle investment

Whether it is to live in or to rent, buying a property is an investment, and for most people, it is their biggest financial decision.

The financial success of this investment is underpinned by the three core factors all investors should strive to attain: appropriate levels of return, security, and flexibility. These three factors are assured when you own a quality property in a prime location.

A quality investment property is defined by various key determinants. Most important is a strong underlying demand for tenancy and sale. The most expensive residential and commercial property is found in the central city and the best inner urban areas of a major metropolis. This is the reality in New York, Paris, London, Rome, Tokyo, and it is true also of Melbourne.

It's quite simple: buy the right property in a great position near the centre of a major metropolis. Successful people have employed this same strategy over centuries to create wealth.

The recent urban phenomenon - the demand for medium to high-density accommodation in the best inner urban areas of Melbourne - is fuelled by a huge appetite. There are two principal reasons for this. First, changing demographics: ageing baby boomers, couples marrying later (if at all) and delaying having families, increases in separations and divorces, and the rise in the average life expectancy of Australians to around 85.

The second reason propelling people into the city is related to the progressive transformation of Melbourne into a wonderful multicultural metropolis, with entertainment, fine dining, excellent shopping and cultural facilities on hand twenty-four hours a day, seven days a week.

The owners of Melbourne's city and inner-urban medium- to high-density residential properties have the security of knowing that, in the short term, there will be few new residential properties available for purchase in these vital precincts, as the cost of development will be too high.

Eifel Tower Apartments is an investment opportunity that may not present itself again for another half-century. In five years' time, you'll regret it if you have missed out.